The Greatest SEO Strategy Ever?
All 15 of these sites all running the same SEO strategy, all winning.
What are they doing and how can you copy their SEO strategy to win?
There’s a lot to learn not only about their SEO strategy, but how they operate, organize their team and monetize their 20+ sites. If you ever managed 1 site, you know its a lot of work.
The system they use (quoting this from their site) “...has scaled to 370+ active content contributors publishing 2000+ pieces of content each year across 20 web properties in the BWZ portfolio.”
From tech reviews to legal content, their portfolio covers everything with a nearly identical strategy.
What Sites Are In The Portfolio?
Let’s start with their portfolio.
Target | Est Launch | Pages | "best" | non-best | Domain Rating | Organic Keywords | Organic Traffic (‘23) | Organic Traffic (‘24) | YoY Growth | Organic Value |
|---|---|---|---|---|---|---|---|---|---|---|
crozdesk.com | 2014-10-21 | 36519 | 32 | 36487 | 75 | 66,904 | 48,880 | 19,836 | -59% | $45,779 |
thectoclub.com | 2022-06-20 | 925 | 451 | 474 | 67 | 53,443 | 3,661 | 174,137 | 4657% | $480,315 |
peoplemanagingpeople.com | 2019-09-13 | 1373 | 266 | 1107 | 74 | 89,352 | 133,513 | 134,871 | 1% | $815,709 |
thedigitalprojectmanager.com | 2011-12-31 | 1880 | 307 | 1573 | 76 | 75,046 | 135,238 | 126,328 | -7% | $475,199 |
theproductmanager.com | 2006-11-02 | 541 | 98 | 443 | 70 | 27,503 | 55,863 | 43,131 | -23% | $85,384 |
thecfoclub.com | 2008-07-21 | 414 | 154 | 260 | 54 | 26,234 | 2,115 | 24,795 | 1072% | $98,488 |
thecmo.com | 2009-05-07 | 126 | -126 | 68 | 26,922 | 3,321 | 18,490 | 457% | $61,913 | |
thecxlead.com | 2019-07-12 | 123 | -123 | 71 | 17,433 | 19,886 | 12,287 | -38% | $91,999 | |
theecommmanager.com | 2016-08-22 | 122 | -122 | 64 | 18,522 | 18,274 | 7,899 | -57% | $33,685 | |
revopsteam.com | 2022-02-21 | 173 | -173 | 53 | 15,460 | 3,239 | 6,814 | 110% | $35,013 | |
indiemedia.club | null | 36 | -36 | 56 | 6,651 | 5,090 | 5,454 | 7% | $11,408 | |
thehotelgm.com | 2022-07-05 | 61 | -61 | 42 | 3,732 | 1,607 | 2,892 | 80% | $18,192 | |
theqalead.com* | 2019-03-13 | 0 | 0 | 62 | 237 | 48,099 | 746 | -98% | $970 | |
thelegalpractice.com | 2003-04-30 | 38 | -38 | 38 | 1,863 | 70 | 345 | 393% | $2,189 | |
themedicalpractice.com | 2004-12-26 | 103 | 57 | 46 | 32 | 863 | 4 | 36 | 800% | $166 |
Who’s Behind This Portfolio?
Black & White Zebra is behind this portfolio which is Canadian owned company. BW&Z is run by Ben Aston. His first site was The Digital Project Manager (DR76) started in 2011. At this point his company that runs these sites has grown to 70+. Here’s the leadership team breakdown:
- Ben Aston, CEO
- Phil Gray, COO
- Paulo Gardini Miguel, Technology Director
- He’s the face of thectoclub.com
- Galen Low, Director Commerce
- Joe McGauley, Managing Editor
- Sarah Tolle, Director Content Operations
- Rocco Brudno, Director of Content, Technology
- Gui Drusina, Creative Director
- Matt Slater, SEO Director
- Colin O’Hearn, Director of Growth Marketing
- Tracey Copeman, Director of Account Management
Currently have 8 open positions, notable ones include a VP of Media and Director of Events.
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