Free Resources
I occasionally will create free resources. They will all be listed on this page. There's a lot of 'book lists' out there. This one is mine. These are the books I've found to have the most impact on how I operate and treat the people I work with.
Linkbuilding Blacklist
The current count of websites included in this blacklist is 11,995. This blacklist is updated regularly with new websites my team has found to be actively selling links with little regard to site quality. Download it, use it, and keep your website safe from Google penalties. Domain BlacklistGoogle Docs
Shane Dutka
HCU and Core Algo Website Tracking Doc
đź’ˇNOTICE
This list is outdated and being replaced with a new tool I am launching in February 2025, which tracks winners and losers in SEO across 1,000s of keywords each day. You can sign up for the waitlist here. This is a doc I started to keep track of
Shane Dutka
Page Level Revenue Attribution Workbook
This is a workbook I built to track revenue by page as well as rollup by category. This workbook also looks at the funnel by page to see metrics like CvR, RPV, and RPL. Also in this workbook is my favorite column “Rev Opp” which is the revenue opportunity of
Shane Dutka